• Inigo Communications

Inigo is Called a Learning Laboratory for a Reason

By Freddy Drzewiecki, Internal Creative Coordinator, Spring 2020

Inigo is called a learning laboratory for a reason! Not everyone is always going to have the answer or know what to do. Inigo is so unique because everyone gets to figure it all out together. As an incoming member, I had no idea what to expect or what kind of work I was going to be doing. Sure everyone had told me what to expect and I had learned what Inigo does, but actually doing it is a whole other thing. I feel as if incoming member can sometimes be nervous because Inigo and the whole process of being accepted is a bit daunting. I think a lot of people feel nervous that they need to know how to do everything and be able to hit the ground running. But that is not how it is at all! Of course Inigo is highly competitive and we seek the best students possible; but at the end of the day, Inigo was created for students to learn. Inigo is designed for us to gain experience and learn about what it is like to do all the things that we do. Things such as client work, client relations, agency skills like CSRs and proposals, and more. Calling back to what I already mentioned, Inigo is called a learning laboratory for a reason! This also ties into asking questions. I feel as if people are always scared to ask questions for fear that they will sound dumb or like they don't know something. That is definitely not the case. Asking questions is essential for growth, and "fake it until you make it" is a horrible mentality. It is exponentially better for someone to ask a question about something they are unsure about rather than doing it incorrectly. Asking questions also shows that you are engaged in your work and that you care about doing the thing that you are doing correctly. So have no fear if you feel lost or don't know all the answers, that is exactly what Inigo is for.


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