Know the Industry. Know Yourself.

By Mike Costanzo

The range of positions open to someone in the marketing/advertising industry offers two different types of work life. Whether you choose a job working in an agency or work in corporate America, each one has its distinct differences

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Inigo Communications
Inigo to Engineering?

By Jessica Criollo

Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with.

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Inigo Communications
Why Culture Is Important in Advertising

By Miguel Molina

One of the very first things a college student learns in their Intro to Marketing and/or Intro to Advertising course is simple, “Know thy customer”. Customers, after all, are the ones who will utilize the product or service you put into the market

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Inigo Communications
The Importance of Connection

By Emily Robertson

Think about your favorite people in your life. You might not remember every single thing they've said to you, but you most likely remember how they've made you feel throughout the years. They've cheered you on. Made you laugh. Made you excited. Made you feel good.

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Inigo Communications
Have YOU Talked About It?

By Gabrielle Zepeda

Let’s face it: we all have failed at one point or another in our careers. How did you handle it? Did you shy away from the failure and move on? Or did you talk it out with coworkers to learn from the mistake and grow?

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Inigo Communications
Just Do It.

By Natalie Sizelove

With all this controversy surrounding Kaepernick, the question on a lot of people's minds is why Nike decided to use him as the headliner for their 30-year anniversary campaign. In fact, Nike almost severed ties with Kaepernick over a year ago, because they weren't sure what to do with a football player that wasn't playing football.

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#ThePowerofHashtags

By Jill Berndtson

It’s no secret that social media use is at an all-time high. Of course, companies are becoming increasingly active on social media as well, and why wouldn’t they? It’s extremely efficient! So, how do we, as an industry, effectively use social media to target consumers?

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Inigo Communications
How to Stay Organized

By Liz Schwarting

As both students and staff for a communications agency, there is often a million things to juggle and prioritize. Personally, I put a lot of pressure on myself to ensure I’m giving 100% to everything I am involved in- which often leads to the point of being scatterbrained.

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Applications: Adobe Spark

By Anna Rossa

One app that all communications professionals and students must know about is Adobe Spark. Adobe Spark is a free mobile and computer app that allows users to create original graphics, videos, and web pages that can be used on any and all social media platforms.

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Inigo Communications
Branding You

By Justes Kemper

What is your brand? Asking this almost feels stereotypical, and answering this feels like a task. That very question is what drives and directs the communications industry. However, it has become almost comical how often we all talk about it.

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Inigo Communications
Anyone Can Do Anything

By Jennifer Wright

Securing a client that fits well with the talents of your agency’s team can be a hard and daunting task for anyone, let alone a 19-year-old from a town in California that has more livestock than people. It gets even harder when the only professional experience you've ever had is washing the dishes when your parents are at work.

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Inigo Communications
The Twitter Gurus

By Diana Durr

Ahhhhhh social media. Can’t live with it. Can’t live without it-says the millennial pursuing a career in communications. Anyway, everybody and their uncles seem to be using social media platforms these days for various reasons, but I want to take some time

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Inigo Communications
How Inigo Changed My College Career

By Kait Leo

As a second semester senior, you cannot wait to be done with school and finally start the career you’ve been working so diligently towards for the last four years. However, with that excitement is an equal amount of reflection. You begin to think about memories, friends lost and friends gained, and experiences that you will remember for the rest of your life.

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Inigo Communications
Be An Advertising Hipster

By Maggie MacCurdy

I have lived in a world where the iPod did not exist, but since Apple's first venture into portable devices launched in 2001, I don't remember much about the iPodless world. MP3 players were everywhere as I grew up.

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Inigo Communications