You Belong! Overcoming Imposter Syndrome
Data Privacy and Advertising: Have We Gone Too Far?
By Johnathan Folino
Have you ever felt underqualified for a job you’ve already secured? Does your peers’ work intimidate you? Do you find yourself comparing your progress to those around you, ultimately feeling as though you aren’t cut out for a position?
Balancing Creativity and Strategy
By Natalie Sizelove
We are living in a time of constant change in the technology and communications fields. Companies find newer and more savvy ways to connect with and advertise to their audiences everyday.
The Importance of Networking
By Emily Robertson
Creative work can be eye-catching. Visually aesthetic. Never seen before. However, creative pieces in the communications agency will never be effective if they aren't data or insight-driven.
You Haven't Lost Your Spark: Dealing with Creative Blocks
By Georgia Evans
When I started my position as Account Director for Inigo, I did not know what to expect. I was also happy in knowing that I would gain a wide variety of nifty skills that I would not have gotten otherwise. One of these skills included networking.
Needing Cultural Diversity in the Media
By Collin Funcannon
We’ve all been there before: we need an idea. Now. An insight into the lifestyle of a consumer, a hidden human truth–something, anything. But it just won’t come.
The Power of Positive First Impressions
By Kristin Micheletti
Growing up in a small, mountain town in California meant learning to appreciate the environment while having endless adventures at my fingertips. My world was diverse in nature, but limited in diversity of people. What I understood of the world and its many cultures came through my increasingly media-saturated life
The Importance of "Being a Sponge" in the Communications Industry
By Jenny DeRango
The power of leaving a positive first impression is often overlooked. In the field of communication, a lasting impression just could be the reason you are offered an opportunity of a lifetime. Your first impression with an employer or colleague sets the bar for what he or she can expect from you in a work environment.
Trust the Process
By Emily Morley
On my first day of my second semester in college, my “Intro to Public Relations” professor told our class that we must “be a sponge” if we want to be successful in the communications industry. I honestly had no clue what she meant nor did I have much of a clue about what the communications industry even was.
Lighting the Damp Match
By Kate Papciak
As any other college student, naturally, my next step is to graduate with an impressive degree and enter the real world. But, it is troubling to know that some of my peers have already attained the level of success that I can only dream of.
Anxiety in the Workplace - Know Your Comfortability
By Josh Shaffer
All through my school years, I always wanted to be a teacher. I had so many awesome figures that I looked up to that knew how to inspire and motivate me to push the boundaries of what I thought I could achieve. So, I went into college as an education major.
What we can learn from the Chinese about Digital Communication
By Blair Tuider
Have you ever felt anxious for no reason or upon meeting a new coworker felt short of breath? Anxiety is a common, but very real disorder that affects all of us, and anxiety in the workplace is prevalent on many levels.
The Student Advantage
By Madison Becnel
Last semester I embarked on a study abroad experience that would not only change my outlook on the world around me, but my perception of communication among different cultures. Beijing, China was not at all what I was expecting it to be.
See the Rainbow
By Alexandra Runnion
Inigo is the only student-run communications agency in Chicago. It caters to clients across a host of industries and brings a fresh perspective to business problems. I joined this agency after my roommate, previous firm director Jamie Gentges, suggested it to me.
Know the Industry. Know Yourself.
By Jill Berndtson
Somewhere over the rainbow… color catches our eye. Whether you’re walking down a grocery aisle, scrolling online, or watching commercials during your favorite show, certain ads tend to stick out. You may not realize it, but most of your impulsive shopping decisions are based on the color of the packaging
Inigo to Engineering?
By Mike Costanzo
The range of positions open to someone in the marketing/advertising industry offers two different types of work life. Whether you choose a job working in an agency or work in corporate America, each one has its distinct differences
Why Culture Is Important in Advertising
By Jessica Criollo
Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with.
The Importance of Connection
By Miguel Molina
One of the very first things a college student learns in their Intro to Marketing and/or Intro to Advertising course is simple, “Know thy customer”. Customers, after all, are the ones who will utilize the product or service you put into the market
You Can't Spell Advertisement Without Diverse
By Emily Robertson
Think about your favorite people in your life. You might not remember every single thing they've said to you, but you most likely remember how they've made you feel throughout the years. They've cheered you on. Made you laugh. Made you excited. Made you feel good.
Have YOU Talked About It?
By Johnathan Folino
It may not have occurred to you at all, or maybe you typically don’t pay attention to these details. When it comes to advertising, you may find that the key message is catered to appeal to you, and individuals like you. Many of us want the new iPhone.
By Gabrielle Zepeda
Let’s face it: we all have failed at one point or another in our careers. How did you handle it? Did you shy away from the failure and move on? Or did you talk it out with coworkers to learn from the mistake and grow?