By Jill Berndtson
Somewhere over the rainbow… color catches our eye. Whether you’re walking down a grocery aisle, scrolling online, or watching commercials during your favorite show, certain ads tend to stick out. You may not realize it, but most of your impulsive shopping decisions are based on the color of the packaging
Read MoreBy Mike Costanzo
The range of positions open to someone in the marketing/advertising industry offers two different types of work life. Whether you choose a job working in an agency or work in corporate America, each one has its distinct differences
Read MoreBy Jessica Criollo
Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with.
Read MoreBy Miguel Molina
One of the very first things a college student learns in their Intro to Marketing and/or Intro to Advertising course is simple, “Know thy customer”. Customers, after all, are the ones who will utilize the product or service you put into the market
Read MoreBy Emily Robertson
Think about your favorite people in your life. You might not remember every single thing they've said to you, but you most likely remember how they've made you feel throughout the years. They've cheered you on. Made you laugh. Made you excited. Made you feel good.
Read MoreBy Johnathan Folino
It may not have occurred to you at all, or maybe you typically don’t pay attention to these details. When it comes to advertising, you may find that the key message is catered to appeal to you, and individuals like you. Many of us want the new iPhone.
Read MoreBy Gabrielle Zepeda
Let’s face it: we all have failed at one point or another in our careers. How did you handle it? Did you shy away from the failure and move on? Or did you talk it out with coworkers to learn from the mistake and grow?
Read MoreBy Sara Silvestri
When asked in interviews “What sets you apart?” I know my answer without even having to think twice. In response I say, “ my Jesuit education.” Interviewers usually stare back at me with a blank faces replying with something along the lines of “ Wow, explain that further!”
Read MoreBy Natalie Sizelove
With all this controversy surrounding Kaepernick, the question on a lot of people's minds is why Nike decided to use him as the headliner for their 30-year anniversary campaign. In fact, Nike almost severed ties with Kaepernick over a year ago, because they weren't sure what to do with a football player that wasn't playing football.
Read MoreBy Jill Berndtson
It’s no secret that social media use is at an all-time high. Of course, companies are becoming increasingly active on social media as well, and why wouldn’t they? It’s extremely efficient! So, how do we, as an industry, effectively use social media to target consumers?
Read MoreBy Liz Schwarting
As both students and staff for a communications agency, there is often a million things to juggle and prioritize. Personally, I put a lot of pressure on myself to ensure I’m giving 100% to everything I am involved in- which often leads to the point of being scatterbrained.
Read MoreBy Anna Rossa
One app that all communications professionals and students must know about is Adobe Spark. Adobe Spark is a free mobile and computer app that allows users to create original graphics, videos, and web pages that can be used on any and all social media platforms.
Read MoreBy Sophie Mark
One of my favorite questions to ask communications professionals is the one piece of advice they wish someone had told them when they were still students. I’ve been fortunate to have some excellent professors, bosses, co-workers, and guest speakers
Read MoreBy Justes Kemper
What is your brand? Asking this almost feels stereotypical, and answering this feels like a task. That very question is what drives and directs the communications industry. However, it has become almost comical how often we all talk about it.
Read MoreBy Jennifer Wright
Securing a client that fits well with the talents of your agency’s team can be a hard and daunting task for anyone, let alone a 19-year-old from a town in California that has more livestock than people. It gets even harder when the only professional experience you've ever had is washing the dishes when your parents are at work.
Read MoreBy McKeever Spruck
These are just some of the basics of client meetings. Of course, the list is endless for ways to be the best representation of you, your brand, and your company.
Read MoreBy Diana Durr
Ahhhhhh social media. Can’t live with it. Can’t live without it-says the millennial pursuing a career in communications. Anyway, everybody and their uncles seem to be using social media platforms these days for various reasons, but I want to take some time
Read MoreBy Andrea Stacy
I don’t know about you, but writer’s block is something that makes the creative side of my brain tremble in its boots. Most creatives I’ve talked to experience the moment of total mind-numbness when ideas just don’t happen. Or perhaps even worse, all ideas that do.
Read MoreBy Kait Leo
As a second semester senior, you cannot wait to be done with school and finally start the career you’ve been working so diligently towards for the last four years. However, with that excitement is an equal amount of reflection. You begin to think about memories, friends lost and friends gained, and experiences that you will remember for the rest of your life.
Read MoreBy Blaine Danielson
While many other college students were simply attending class and then going home, members of Inigo Communications were out networking and working with real-life clients.
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