Avionos is a customer-led and outcomes-focused team of marketing, strategy and eCommerce experts who aim to create 5-star digital experiences. Leveraging data to determine effective business decisions, Avionos aims to create great customer experiences and define digital strategies for businesses. Working with business to business (B2B), consumer packaged goods (CPG), retail and financial service industries (FSI), Avionos uses leading eCommerce platforms and data-driven marketing campaigns to provide clients with insightful data and create real measurable results. Avionos’ client roster includes Brunswick, Stewart Title, JLL and more. As Inigo’s longest-standing client, Avionos returned to our agency in Fall 2021 with the following goals:
Grow brand social media presence on LinkedIn, Twitter, Facebook and Instagram, with an emphasis on LinkedIn.
Elevate the social media presence of various members of the Avionos executive team.
Increasing brand awareness through relevant research on potential business opportunities to fully optimize talent recruitment.
To bring Avionos’ goals to life, Inigo created a detailed biweekly content calendar equipped with copy and graphics for their social platforms. A competitive and partner analysis of executive social media was also conducted. To enhance the social media presence of A-Team executive professionals, Avionos created executive social media kits, focusing on each leader’s unique goals and position. Lastly, Inigo created a recruitment guide consisting of SEO and keyword research as well as award opportunities for their US and Bogota offices. These deliverables aim to support Avionos with talent recruitment, optimize employee social media presence and increase social media engagement and brand recognition.