United Airlines is a global airline that has been working with Inigo since Fall 2020. We produced work for United’s under-the-wing team and Department of Safety and Compliance to increase safety awareness and elevate its presence on social media. This semester, United presented three project ideas: 

  • Breakroom GIFs for safety practices 

  • A social media guide  

  • Short form videos to depict safety procedures in action 

Inigo produced five breakroom GIFs to emphasize the importance of constant safety with the slogan ‘Safety: I own it.’ These GIFs will be played in staff breakrooms to reinforce a safe environment for all employees and remind them that customers rely on United’s safety to get from one place to another. 

Next, Inigo created a social media guide for the Department of Safety and Compliance (DASC) to elevate its social media presence and reach a larger audience. The guide consists of social media and brand voice recommendations, visual guidelines, general takeaways and immediate next steps. We also created five graphics and captions for posting on United’s social media accounts, which cover topics ranging from education on safety gear to appreciating employees for their important work.  

Finally, we created five short videos showcasing United’s safety practices in action. These videos came from an Inigo trip to United’s headquarters to witness safety procedures first-hand. Our members recorded employees in action to create an informational video for the break room. The videos have minimal audio and can be posted on Instagram and TikTok to increase United’s engagement with audiences on social media. The short videos will help employees see United’s safety requirements and show their customers the importance of safety.