TechNexus Venture Collaborative is an entrepreneurial incubator that builds connections between startup tech businesses with large corporations. When TechNexus partnered with Inigo Communications, the organization had three main goals in mind. The first was to increase brand recognition. The second was to drive traffic to the new TechNexus website. Finally the third was to increase content engagement among the target audience.
To carry out these goals, our team created a weekly blog and LinkedIn, Facebook and Twitter posts. We also created a testimonial video where our account executives interviewed TechNexus’ executive staff. At the conclusion of our project, Inigo Communications had created seven promotional videos as well as increased engagement from the previous website.