SOCIAL RESPONSIBILITY CHICAGO
Social Responsibility Chicago functions as a networking platform for its members, consisting of different corporations, non-profits and individuals in various market sectors who seek to create positive change in the Chicagoland area. Having recently rebranded from The Corporate Social Responsibility Group of Greater Chicago, Social Responsibility Chicago aims to become a more inclusive group. Social Responsibility came to Inigo in Spring 2022 with the following goals:
Increase membership, particularly with emerging companies and organizations
Increase attendance and engagement at Social Responsibility Chicago events
Develop relationships with notable alumni speakers
To help Social Responsibility achieve these goals, Inigo created a brand style guide and editorial style guide that complemented their recent logo redesign to craft a better sense of brand clarity. Inigo then enhanced brand consistency and social media presence by constructing a content calendar and social media templates for several posts. Additionally, Inigo created a one-page fact sheet, allowing readers to gain a deeper understanding of the organization with a layout designed by Inigo’s Creative team. Lastly, Inigo designed three monthly newsletter templates. Each template targeted either active members, new members, or alumni speakers. These deliverables aim to increase membership, grow relationships and optimize engagement for Social Responsibility Chicago.