Encouraging Representation

KaZoom Kids Books are interactive children’s ebooks whose characters are children and families of color. KaZoom wanted to establish a consistent social media presence and style and asked us to improve their social media accounts and engagement by posting on a regular basis and including more of the books and characters within posts. We successfully wrote and sent out a press release and media alert for Kazoom Fest, completed four social media calendars for a total of eight weeks of posting, and designed a newsletter template. We successfully achieved placements in The New York Times, NY Metro Parents, Harlem World, The Chicago Crusader, and The Weekly Citizen!