The Art of Active Sitting
Cubii is a sleek, compact, under-the-desk elliptical that fits perfectly beneath any table to allow the user to stay moving while sitting. By utilizing the effectiveness of “Active Sitting,” the Cubii helps users combat increased risk of cardiovascular disease, varicose veins and high blood pressure and cholesterol. Cubii came to Inigo Communications with a two-part goal. First was to increase company understanding of their consumer. Second was to increase awareness among small niche fitness, lifestyle and technology bloggers. To carry out this goal, we first created a full consumer analysis based on the company’s Google analytics. We then created a press kit and series of pitches to send out to bloggers. At the conclusion of this project, we had pitched more than 250 bloggers.