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Behind the Lens 

Barry Butler Photography is owned by Barry Butler, an Irish-born photographer based in Chicago who specializes in city and landscape photos. Barry Butler Photography’s goal is to create works of art that cause the viewer to think: “I wish I were there.” The company showcases and sells work through an online portfolio as well as various social media platforms. Barry Butler Photography came to Inigo seeking to drive sales through social media, as well as to secure placement of its 2020 Calendar at retail outlets. Our team completed three main projects during our contract: a best practices guide, an Instagram Stories campaign, and a business-to-business outreach campaign. Through these deliverables we were able to help educate Barry Butler clients on photography, increase awareness through a B2B campaign, and improve Instagram viewership.