Spreading Holiday Cheer
Burgundy Fox is a subscription-based lingerie company that works to empower women and change the way they think about themselves when purchasing lingerie. Burgundy Fox works to be size-inclusive in both its products and advertising, encouraging women to feel beautiful and care for themselves with the purchase of their products. It was Burgundy Fox’s second semester working with Inigo and CEO and Founder Leslie Wong gave the team more freedom over content production for the holiday campaign in order to boost orders. Inigo Communications worked with key influencers to increase awareness of the Burgundy Fox brand and increase holiday website traffic and orders. Our team created a series of Instagram posts for the months of November and December, including personalized graphics, hashtags and Burgundy Fox images to create a holiday-themed feed and increase interaction with followers. Inigo Communications used Burgundy Fox’s MailChimp account to create and launch emails to subscribers for the months of October, November and December. Inigo Communications also worked to increase brand recognition and strengthen brand identity through management of Burgundy Fox podcast, Seamless.