Boosting Outreach With Spotivity
Spotivity is an interactive mobile application that revolutionizes the ways youth engage in afterschool programs in Chicago. The app connects youth with a multitude of programs that their schools may not be offering. Spotivity came to Inigo with the goal of executing a variety of new outreach campaigns to increase both brand recognition, engagement and app downloads. Our team designed a social media campaign that would increase brand recognition and engagement. Additionally, we created geofilters to be used within the application and created a link for participants of the giveaway to receive additional entries. To better connect with our audience, we also implemented a new outreach method that involved us directly messaging and commenting on photos from individuals of our target market. In the end, we were able to increase Spotivity’s following by 80%!