Client EQ 101

Photo by Laurent Gauthier

Photo by Laurent Gauthier

By McKeever Spruck

Here a few good tips that will help with adopting some good skills when having meetings with your client to ensure a positive relationship:

  1. Adjust your body language to the situation. I think the best thing to do here is make sure everything you’re doing is making the client feel relaxed. Take on a calm posture by sitting into your chair while having your back straight. Remember that little things count, especially with body language so make lots of eye contact and smile. Remember to keep your arms uncrossed. You want to visually seem inviting. Make sure you are not subconsciously dominating the room by spreading your legs out really far or putting your hands on your hips.’

  2. Monitor your client’s energy (and match your level to theirs). Again, it’s all about making the client feel comfortable and relaxed. If you notice that they are crossing their arms or legs or somehow signaling that they are uncomfortable, change the way you are presenting something. If you may feel like they are unhappy with what you’re presenting, there is nothing wrong with stopping to ask how they feel. In my opinion there is nothing wrong with occasional check ups to see how they’re feeling throughout meetings and presentations.

  3. Listen. Listening to your client sounds like a no-brainer but there are special ways to make sure you’re receiving all the messages your client is communicating. If you have a teammate with you, make sure they are taking notes and if you’re alone, ask if you can record the conversation. This is important because you want to be attentive in the conversation with your client and stopping to write something down can disrupt the flow of a conversation rather quickly. Remember that when your client is talking you need to be listening, not just waiting for your turn to talk. Make sure to stop them if you have any questions or concerns to be sure you are both on the same page.

These are just some of the basics of client meetings. Of course, the list is endless for ways to be the best representation of you, your brand, and your company.


How do you prepare for client meetings?