Inigo to Engineering?

Image by Max LaRochelle

Image by Max LaRochelle

By Jessica Criollo

Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with. I managed to become the Communications Intern for Collins Engineers, Inc., an engineering firm. Going into an internship that solely focused on engineering was a little scary but it was something I was willing to take on. I knew nothing about the water or wastewater industry and was a little intimidated to see the work some engineers did in their field. I was unaware of what the engineering world looked like. Sure, I had a past internship at another engineering firm, but I never really got the opportunity to learn how to do marketing for them. I felt like this industry was going to stump me and it was going to involve learning a whole different language, little did I know it wasn’t.

In this internship, I learned that I could be me- myself and only me. There shouldn’t be anything I’m afraid of and I definitely shouldn’t be intimidated by the projects and technical vocabulary engineers use. It’s actually quite simple if you take the time to read the descriptions and learn more about it. I also learned to go in with confidence. Nobody knows you are confused unless you show it. If you are confused, ask questions. It’s better to be sure of what you are doing or get your questions answered than to pretend.

At Collins Engineers, Inc. I had to monitor their social media calendar and develop a campaign that could possibly attract prospective clients and employees. One of my other tasks involved updating and modifying each project description. I had to do this by using software I was not familiar with. I’ll admit that at first I was a little scared to ask how to do this, since technically I should know how to as an Advertising and Public Relations major. However, I decided to ask my questions and be sure. I quickly realized that the staff were also not familiar with this software and had to take some time to learn it. There wasn’t anything I had to be afraid of. Instead, I should have viewed it as a learning opportunity to grow.

At the end of the day I learned that there are different types of marketing. I am still able to be creative and can continue learning a whole lot even if it’s not in a communication industry. I can continue being myself in an industry I may not be completely familiar with and I can definitely step out of my comfort zone to ask questions. The people I worked with were great and were always open to listening to what I was interested in. They were willing to take time out of their busy schedules to teach me and show me what marketing can do to their industry and how beneficial it is. It was honestly great.

So next time you are faced with an opportunity that looks completely out of your zone, think twice. It may be an experience that could help you grow professionally and personally, just like my internship did.

Inigo Communications