Trust the Process

By Kate Papciak

As any other college student, naturally, my next step is to graduate with an impressive degree and enter the real world. But, it is troubling to know that some of my peers have already attained the level of success that I can only dream of.

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Inigo Communications
Lighting the Damp Match

By Josh Shaffer

All through my school years, I always wanted to be a teacher. I had so many awesome figures that I looked up to that knew how to inspire and motivate me to push the boundaries of what I thought I could achieve. So, I went into college as an education major.

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Inigo Communications
The Student Advantage

By Alexandra Runnion

Inigo is the only student-run communications agency in Chicago. It caters to clients across a host of industries and brings a fresh perspective to business problems. I joined this agency after my roommate, previous firm director Jamie Gentges, suggested it to me.

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Inigo Communications
See the Rainbow

By Jill Berndtson

Somewhere over the rainbow… color catches our eye. Whether you’re walking down a grocery aisle, scrolling online, or watching commercials during your favorite show, certain ads tend to stick out. You may not realize it, but most of your impulsive shopping decisions are based on the color of the packaging

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Inigo Communications
Know the Industry. Know Yourself.

By Mike Costanzo

The range of positions open to someone in the marketing/advertising industry offers two different types of work life. Whether you choose a job working in an agency or work in corporate America, each one has its distinct differences

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Inigo Communications
Inigo to Engineering?

By Jessica Criollo

Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with.

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Inigo Communications
Why Culture Is Important in Advertising

By Miguel Molina

One of the very first things a college student learns in their Intro to Marketing and/or Intro to Advertising course is simple, “Know thy customer”. Customers, after all, are the ones who will utilize the product or service you put into the market

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Inigo Communications
The Importance of Connection

By Emily Robertson

Think about your favorite people in your life. You might not remember every single thing they've said to you, but you most likely remember how they've made you feel throughout the years. They've cheered you on. Made you laugh. Made you excited. Made you feel good.

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Inigo Communications
Have YOU Talked About It?

By Gabrielle Zepeda

Let’s face it: we all have failed at one point or another in our careers. How did you handle it? Did you shy away from the failure and move on? Or did you talk it out with coworkers to learn from the mistake and grow?

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Inigo Communications
Just Do It.

By Natalie Sizelove

With all this controversy surrounding Kaepernick, the question on a lot of people's minds is why Nike decided to use him as the headliner for their 30-year anniversary campaign. In fact, Nike almost severed ties with Kaepernick over a year ago, because they weren't sure what to do with a football player that wasn't playing football.

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#ThePowerofHashtags

By Jill Berndtson

It’s no secret that social media use is at an all-time high. Of course, companies are becoming increasingly active on social media as well, and why wouldn’t they? It’s extremely efficient! So, how do we, as an industry, effectively use social media to target consumers?

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Inigo Communications
How to Stay Organized

By Liz Schwarting

As both students and staff for a communications agency, there is often a million things to juggle and prioritize. Personally, I put a lot of pressure on myself to ensure I’m giving 100% to everything I am involved in- which often leads to the point of being scatterbrained.

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Applications: Adobe Spark

By Anna Rossa

One app that all communications professionals and students must know about is Adobe Spark. Adobe Spark is a free mobile and computer app that allows users to create original graphics, videos, and web pages that can be used on any and all social media platforms.

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Inigo Communications
Branding You

By Justes Kemper

What is your brand? Asking this almost feels stereotypical, and answering this feels like a task. That very question is what drives and directs the communications industry. However, it has become almost comical how often we all talk about it.

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Inigo Communications