The Importance of "Being a Sponge" in the Communications Industry
Trust the Process
By Emily Morley
On my first day of my second semester in college, my “Intro to Public Relations” professor told our class that we must “be a sponge” if we want to be successful in the communications industry. I honestly had no clue what she meant nor did I have much of a clue about what the communications industry even was.
Lighting the Damp Match
By Kate Papciak
As any other college student, naturally, my next step is to graduate with an impressive degree and enter the real world. But, it is troubling to know that some of my peers have already attained the level of success that I can only dream of.
Anxiety in the Workplace - Know Your Comfortability
By Josh Shaffer
All through my school years, I always wanted to be a teacher. I had so many awesome figures that I looked up to that knew how to inspire and motivate me to push the boundaries of what I thought I could achieve. So, I went into college as an education major.
What we can learn from the Chinese about Digital Communication
By Blair Tuider
Have you ever felt anxious for no reason or upon meeting a new coworker felt short of breath? Anxiety is a common, but very real disorder that affects all of us, and anxiety in the workplace is prevalent on many levels.
The Student Advantage
By Madison Becnel
Last semester I embarked on a study abroad experience that would not only change my outlook on the world around me, but my perception of communication among different cultures. Beijing, China was not at all what I was expecting it to be.
See the Rainbow
By Alexandra Runnion
Inigo is the only student-run communications agency in Chicago. It caters to clients across a host of industries and brings a fresh perspective to business problems. I joined this agency after my roommate, previous firm director Jamie Gentges, suggested it to me.
Know the Industry. Know Yourself.
By Jill Berndtson
Somewhere over the rainbow… color catches our eye. Whether you’re walking down a grocery aisle, scrolling online, or watching commercials during your favorite show, certain ads tend to stick out. You may not realize it, but most of your impulsive shopping decisions are based on the color of the packaging
Inigo to Engineering?
By Mike Costanzo
The range of positions open to someone in the marketing/advertising industry offers two different types of work life. Whether you choose a job working in an agency or work in corporate America, each one has its distinct differences
Why Culture Is Important in Advertising
By Jessica Criollo
Inigo has taught me a lot of things. It has taught me to become more open-minded, develop relationships, and create new material. But what it has taught me the most is to be brave. This summer I had the opportunity to take on an internship in a field I was not completely familiar with.
The Importance of Connection
By Miguel Molina
One of the very first things a college student learns in their Intro to Marketing and/or Intro to Advertising course is simple, “Know thy customer”. Customers, after all, are the ones who will utilize the product or service you put into the market
You Can't Spell Advertisement Without Diverse
By Emily Robertson
Think about your favorite people in your life. You might not remember every single thing they've said to you, but you most likely remember how they've made you feel throughout the years. They've cheered you on. Made you laugh. Made you excited. Made you feel good.
Have YOU Talked About It?
By Johnathan Folino
It may not have occurred to you at all, or maybe you typically don’t pay attention to these details. When it comes to advertising, you may find that the key message is catered to appeal to you, and individuals like you. Many of us want the new iPhone.
Celebrating the Jesuit Tradition- Why it Deserves to Be Bragged About
By Gabrielle Zepeda
Let’s face it: we all have failed at one point or another in our careers. How did you handle it? Did you shy away from the failure and move on? Or did you talk it out with coworkers to learn from the mistake and grow?
Just Do It.
By Sara Silvestri
When asked in interviews “What sets you apart?” I know my answer without even having to think twice. In response I say, “ my Jesuit education.” Interviewers usually stare back at me with a blank faces replying with something along the lines of “ Wow, explain that further!”
By Natalie Sizelove
With all this controversy surrounding Kaepernick, the question on a lot of people's minds is why Nike decided to use him as the headliner for their 30-year anniversary campaign. In fact, Nike almost severed ties with Kaepernick over a year ago, because they weren't sure what to do with a football player that wasn't playing football.
How to Stay Organized
By Jill Berndtson
It’s no secret that social media use is at an all-time high. Of course, companies are becoming increasingly active on social media as well, and why wouldn’t they? It’s extremely efficient! So, how do we, as an industry, effectively use social media to target consumers?
Applications: Adobe Spark
By Liz Schwarting
As both students and staff for a communications agency, there is often a million things to juggle and prioritize. Personally, I put a lot of pressure on myself to ensure I’m giving 100% to everything I am involved in- which often leads to the point of being scatterbrained.
The Top 5 Pieces of Advice I’ve Received as a Communications Student
By Anna Rossa
One app that all communications professionals and students must know about is Adobe Spark. Adobe Spark is a free mobile and computer app that allows users to create original graphics, videos, and web pages that can be used on any and all social media platforms.
By Sophie Mark
One of my favorite questions to ask communications professionals is the one piece of advice they wish someone had told them when they were still students. I’ve been fortunate to have some excellent professors, bosses, co-workers, and guest speakers
By Justes Kemper
What is your brand? Asking this almost feels stereotypical, and answering this feels like a task. That very question is what drives and directs the communications industry. However, it has become almost comical how often we all talk about it.